Welcome to my website. I have been online since 1997, back then I accessed it using Netscape, and Altavista – images loaded slowly and the modem’s beeping and the ICQ uh-oh were the sweetest of sounds.
Those were the days. I am currently researching good governance of persuasive technologies at the Royal College of Art in London, trying to understand how more pervasive, invisible, invasive computing products and services will influence us going forward. These are my most recent publications:
-> Borgefalk G., de Leon N. (2019) The Ethics of Persuasive Technologies in Pervasive Industry Platforms: The Need for a Robust Management and Governance Framework. In: Oinas-Kukkonen H., Win K., Karapanos E., Karppinen P., Kyza E. (eds) Persuasive Technology: Development of Persuasive and Behavior Change Support Systems. PERSUASIVE 2019. Lecture Notes in Computer Science, vol 11433. Springer, Cham
I am also the proud chairman of Katla Aero, a Swedish electric aircraft manufacturer focusing on the first generation of eVTOL aircraft and drones. Prior to that, I co-founded Sqore, a global marketing technology company, and Studentcompetitions.com, a global community for students who compete. I have organized a fair amount of international talent programs over the years.
Sometimes I go on stage to speak about current topics. I also teach a little now and then. If you want to get in touch with me regarding teaching or talks, please email me.
-> See talks and lectures.
If you want to learn more about my projects, please add me on LinkedIn or Twitter. If you want to collaborate or get in touch with me for any other reason, please send an email to gustav [at] borgefalk [dot] com.
The future is so bright we have to wear shades.
Have a lovely day!